01 · Consumer app
BeatRun
Music that follows your running cadence. iPhone and iPad, from ideation to the App Store.
- Role
- Lead UX-UI & product direction
- Context
- Kilo-Beat · iOS · ideation to launch
- Research
- Interviews, focus groups, survey, A/B tests
01 · The problem
Runners were fighting the interface mid-run
Cadence, music controls and stats each lived in a different place, so runners stopped running to work the app.
- ConstraintEvery number readable in under a second, at running pace, in sunlight
- ConstraintLive cadence tracking without draining the battery
- BetOne running screen, with everything else one layer away
02 · Process
Flows first, pixels last
System mapping across activity acquisition, audio, interactivity and data representation, then scenario mapping for tempo-control and sync modes before any screen was drawn.
03 · Results
5.0★
App Store rating for BeatRun at launch
Patent
“Method and system for modifying media based on physical data”, cited by Spotify and Nike
10
Apps launched at Kilo-Beat on the same platform and design language
Next case
Coldline